If you ever get the itch to learn about climate change and its solutions, Project Drawdown has you covered! Take care!
Note for the curious who clicked here just to see where it would lead:
Around 10% of Americans are “climate dismissives” – people who reject the fact that humans are warming the climate, or have their identity based on climate inaction. As climate scientist Katharine Hayhoe says, “Arguing with them just causes them to dig in even further and harden their position.” Doing so can sap our energy for making meaningful change.
What keeps me up at night is the fact that, while most of the world supports climate action in theory, most people are climate concerned, but passive.
Data from the United States show that 64% “rarely or never” discuss climate. In 2023, only 12% donated money to an organization working on climate. Only 9% volunteered for a climate-focused activity, and only 8% contacted a public official to urge them to address climate change.
Research across 125 countries revealed that, on average, 69% of individuals globally are willing to contribute 1% of their income to combating climate change. Interestingly, respondents underestimated this willingness in others, perceiving it to be only 43%.
This guide is for the folks who want to go from “concerned but passive” to active. They will have answered “I agree, how can I help?” to the previous question and are already on their way to their personalized climate action plan.