Climate change is a big problem. Let's fix it.
HI! I’m climate scientist Kimberly Nicholas, and I’ll be your guide to this guide.
Big changes start with taking smart steps forward. We’ll take you through a few questions to figure out where you can have the most impact, and what you can do next.
To tackle the climate crisis, we need both personal and collective action. It starts with you, but it doesn’t stop there.
Welcome aboard the climate action movement!
You’re in good company! Most people, including 65% of Americans, are concerned about climate, and a large global majority supports climate action.
You know it’s warming, it’s us, we’re sure, and it’s bad.
You want to help fix it. But maybe you aren’t quite sure what to do and how to do it.
This guide is designed to help direct you to the highest-impact action you can take. To do this, we need to ask you a few questions.
We focus on the most effective actions within five climate superpowers identified in our research: as a citizen, professional, investor, consumer, and role model.
The aim is to take the most effective actions you can, starting now.
If one role or action doesn’t apply to you, skip it and keep going. This will avoid single-action bias, our human tendency to take one simple action to address a problem while disregarding further, possibly more impactful actions.
Between Project Drawdown and my own work, we have done hundreds of hours of research so that you can jump straight into your personalized action plan.
Okay! Thanks for stopping by.
If you ever get the itch to learn about climate change and its solutions, Project Drawdown has you covered! Take care!
Note for the curious who clicked here just to see where it would lead:
Around 10% of Americans are “climate dismissives” – people who reject the fact that humans are warming the climate, or have their identity based on climate inaction. As climate scientist Katharine Hayhoe says, “Arguing with them just causes them to dig in even further and harden their position.” Doing so can sap our energy for making meaningful change.
What keeps me up at night is the fact that, while most of the world supports climate action in theory, most people are climate concerned, but passive.
Data from the United States show that 64% “rarely or never” discuss climate. In 2023, only 12% donated money to an organization working on climate. Only 9% volunteered for a climate-focused activity, and only 8% contacted a public official to urge them to address climate change.
Research across 125 countries revealed that, on average, 69% of individuals globally are willing to contribute 1% of their income to combating climate change. Interestingly, respondents underestimated this willingness in others, perceiving it to be only 43%.
This guide is for the folks who want to go from “concerned but passive” to active. They will have answered yes to the previous question and are already on their way to their personalized climate action plan.
About this guide:
This guide compiles scientific research on effective climate action, led by a climate scientist (Dr. Kimberly (Kim) Nicholas) in collaboration with Project Drawdown, to make recommendations for specific actions you can take based on your answers to questions designed to identify your highest-impact actions.
In a 2017 study, Seth Wynes, Ph.D, Assistant Professor at the University of Waterloo, and Kim defined high-impact actions as those with the potential to contribute to systemic change and substantially reduce annual personal emissions by at least 0.8 tCO₂e per year. (A quick note: tCO₂e stands for “tonnes of carbon dioxide equivalent” — it’s a way to measure the total impact of various greenhouse gases on a common scale by converting them to equivalent amounts of the most common climate pollutant, CO₂.)
So it’s not about doing a million small things, hoping that “every little bit helps.” Rather, it’s about identifying the few big things, where research shows your actions can substantially move the needle, and breaking them into manageable pieces to tackle.
This guide goes beyond household-level or consumption-based actions, using the 5 Climate Superpowers framework drawn from a Nature Energy study Kim co-authored (Nielsen et al., 2021).
Wherever research exists to quantify the effectiveness of actions (in tonnes of CO₂ equivalents), it is used to inform action prioritization.
Kim received a Communication Grant from the Swedish Research Council Formas (#FR-2022/0001) to share and make actionable the results of scientific research for public benefit.
Huge thanks to the team who has contributed to this guide:
Cara Harrison: conception, strategy and design, 2021-2022
Tanya Shevel: project assistant 2023-2024
Malika Mammadova: project assistant 2023
Loukas Christodoulou, Ninad Bondre: proposal feedback
Scientific reviewers:
Prof. Kevin Anderson, University of Manchester
Dr. Steve Westlake, Cardiff University
Dr. Seth Wynes, University of Waterloo
Project Drawdown contributors:
Elizabeth Bagley, Managing Director
Tina Swanson, Senior Scientist
Ted Otte, Senior Manager, Drawdown Labs
Aiyana Bodi, Manager, Employee Engagement
Skylar Knight, Communications Manager
Todd Reubold, Director, Marketing & Communications
Hannah Jurist-Schoen, Creative Lead
Direction, design and digital by www.leap.eco.
I hope you enjoy the guide. I’d love to hear your feedback in the survey at the end!
Happy climate action,
Kim Nicholas, Ph.D.
Lund University Centre for Sustainability Studies
Lund, Sweden
P.S. If you want to learn more about Kim’s work, please see www.kimnicholas.com. For scientific publications, see her Google Scholar profile.
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